Essequal Kellog DubleyuMay 253 min readLoss Aversion Bias. Have you ever wondered why so many people feel a greater sense of loss from a decline in investment returns but less than an equivalent...
Essequal Kellog DubleyuMay 182 min readSmall plates Bias. H ave you ever wondered what do "small plates" have to do with your irrational economic decision-making and cognitive dissonance? You...
Essequal Kellog DubleyuMay 113 min readLove of Smaller Rewards BiasH ave you ever wondered why we humans are willing to choose irrational options such as your preference for smaller rewards and give up on...